Foster a dog in the Metaverse
to help it get adopted in real life

The Problem

Dog fostering is a great way to support rescue dogs while they’re waiting to find a new permanent home. But many people who would like to foster can’t, because of space, building rules or health reasons.

The Idea

We enabled people to virtually foster a real rescue dog in Decentraland on their plot of land. Anyone who encountered these dogs in Decentraland could chat with them and adopt them in real life.

100,000
Visits to the fosterverse
17%
Increase in adoption inquiries
788M
earned Impressions
88%
of fostered dogs adopted
"A novel
frontier for web3"
"Creating long-term impact outside
of the metaverse"
"Innovative way
of getting
rescue dogs exposure"
"First-of-its-kind
Metaverse Initiative"